Moz Local Verification Factors

Thanks for reaching out, and sorry for the trouble! There can be a few different things inhibiting Moz Local’s ability to pick up a corresponding Facebook or Google My Business page. There are a few specific details that need to be present on those listings in order for us to appropriately detect and match them to your Moz Local data (read more here). Here is list of the criteria for those sources that will enable us to validate your listing on Facebook:

  • The name, address, and phone number (NAP) listed on the page must be an exact match with the listing in Moz Local.
  • The primary phone number listed must be a unique local number or a toll-free number.
  • The primary page category must be “local business”.
  • A minimum of 2 visitor check-ins are required.
  • The page must be fully accessible to all potential visitors, so any restrictions based on age, location, etc. must be disabled. This can be easily checked by attempting to view the Facebook page in a Chrome incognito browser while not logged into a Facebook account; if you can view the page normally in these conditions, the accessibility should be in good shape!

And here is a written-list of the criteria for those sources that will enable us to validate your listing on Google:

  • The name, address, and phone number (NAP) listed on the page must be an exact match with the listing in Moz Local.
  • The primary phone number listed must be a local number, rather than a toll-free number.
  • The business must not be listed as a “service area business”. A service area business displays with the street address being hidden, as well as the listing not being surfaced through the Google Places API (which is where we pull the listing details from).-The listing must be verified by postcard. As a note, it may take a couple days after the postcard verification process for the listing to be available through the Google Places API.
  • The listing must be completely searchable through Google Maps, with the full NAP listed correctly.

If you’re still encountering issues after taking a look at those factors, then I’m certainly happy to investigate.

I hope this helps! Feel free to let me know if you have any further questions or concerns!