Get Access to Google Ads
You will first need to ask Joe to give you access to Google Ads. You will need to at least have read-only access to be able to use the Keyword Planner.
Log in to Google Ads
After you have access, go to ads.google.com. Log in with your Big West email and password.
Select the Big West Marketing Google Ads account.
Click Tools and Settings
After you log in, you will see the Google Ads dashboard. Ignore all of the campaign data, and click the wrench icon to pull up the settings drop-down menu.
Select Keyword Planner from the left-hand column.
How to Add Keywords
Once you are in the keyword planner, it’s time to have some fun! Watch this video to learn the super-secret Big West process for finding good keywords.