Is a client right for Google Ads?

Is a potential client right for the Google Ads program?


Is a potential client right for the ads program? It all starts with keyword research in their service area.

  • Go to the Big West Marketing Google Ads account.
  • Click tools (wrench icon) and go to the keyword planner.
  • Input potential client's main service keywords.
  • Input client's desired service location.


Client is right for ads IF:

  • main service has 300+ searches/mo.
  • Large service area and willing to expand if necessary.
  • Willing to accept appropriate budget for keyword bids.
  • Already has a domain with us or is willing to purchase domain.
  • Understands or willing to understand the 30 day ramp up process.