Select the type of maintenance:

 

 

30 Day Ramp Up Maintenance

 

Week 1 of ramp up:

• Check on campaign the very next day after creating ads to make sure impressions are coming in.
• Check Call Rail.
• Adjust manual bids every day or every other day.
• Add negative search terms if applicable.
• Check on campaign frequently during the first week to make sure clicks and impressions are coming in.

 

Week 2 of ramp up:

• Check on campaign less frequently if performing decently.
• Listen to Call Rail calls if applicable.
• Adjust bids every other day.
• Add negative search terms every day.

 

Week 3 of ramp up:

• Communicate next steps with client if campaign isn't doing well.
• If campaign is performing well, only do maintenance every other day with normal Master Maintenance.
  • Check Call Rail.
  • Add negative keywords.
  • Adjust bids.

 

Week 4 of ramp up:

• If campaign is not performing well: perform audit during middle-end of week and choose next course of action.
  • If client is not a good fit for ads, refund them and enter un-link process.
  • If client wants to continue with ads, identify optimization problem with ads and make adjustments as necessary.
  • Problems could include:
    • Landing page needs a different layout.
    • New ad text.
    • More/different extensions.
    • More/different keywords.
    • Needs a larger service area.
    • Client needs to answer more calls.
    • Quality score needs to be higher.
    • Certain keywords need their own ad groups.
  • Once problems are located, send client monthly audit and inform them of the improvements to the campaign you are going to perform.
• If campaign is performing well, conduct audit of account and send client monthly audit with performance data.
  • Make necessary adjustments based on data to improve campaign further.

 

Enter regular maintenance period:

Maintenance after 30 days

 

Perform the following basic maintenance every other day every week (Monday, Wednesday, Friday.)

• Check Call Rail.
• Adjust manual bids.
• Add negative keywords based on search terms.

 

Other maintenance to conduct based on performance data/other factors:

• If a keyword is in the Catch All ad group is performing well (3+ clicks/week), pause it and make it it's own ad group + landing page.
• Increase or decrease budget.
• Add a new service campaign (consult with client.)
• Adjust schedule.
• Update ad text (new specials, new season, etc.)
• Update landing pages (new photos, new text, etc.)
• Add/change up extensions.
• Connect their Google My Business and add a location extension.