How to make a client's ads show up in the map pack

First, start by going to a client's account and selecting a campaign:

1. Go to "ads & extensions" and go to the "extensions" tab.
2. Add a new extension. Select "location."
3. If a client already has a location extension, go to the 'location bidding' section of this page.
4. If a client doesn't already have the extension, connect their Google My Business account. (see below.)

How to connect a Google My Business account to Google Ads:

1. When you select "location" extension, sometimes you can see a Google My Business that was linked or previously linked.
2. Choose the account that has the most verified addresses.
3. It will send a request. If client is SEO, grab their logins from their SEO client folder and accept the request yourself.
4. If client is not SEO, send request and tell client to accept the request in their Google My Business Account.
5. Once GMB request is connected, confirm location extension is added to campaign.

Location Bidding

1. To ensure client stays in map pack, it's important to perform location specific bidding around their area.
2. Find zip codes or towns around their address and add them to their locations.
3. Depending on the competition, make a bid adjustment of 2-10% for each location.
4. Change as needed.

Reference "about local search ads" for more information.