If the client sends an email with the following, respond with...

(Perform the appropriate research on client's account before responding)

 

We have a series of videos that will answer a lot of common questions. Send the video to clients if applicable.

Refer to this wiki for a few basic reasons:

Why your ads might not be getting results

 

Why can't I see my ads when I search for them on Google?

• You've searched for your ads too many times and Google stopped showing your ad.
• A different keyword is showing an ad.
  • Send ad preview screenshot of live ad.
• Your budget has run out for the day and your ads are no longer showing.
• Are you in your service area?

 

***Please remind client that they shouldn't be searching for their ads anyway because it skews data. There is a tool in Google Ads they can use to view their live ads that doesn't generate impressions.

 

I haven't made a sale yet/I'm not getting calls.

CHECK CALL RAIL!

• All your calls have been going to voicemail or are unanswered. Is there a better schedule we can set where you can answer your calls?
• We focus on getting you calls. After you get a call, it's up to you to make the sale. What problem are you running into when you try to make the sale?
• Your service area might not be large enough, are there any cities we can add can we do a # mile radius around your address?

 

How come it's so expensive?

• Your area is high competition, meaning the bids are expensive. Part of the 30 day ramp up program is establishing trust with Google to gain a high quality score, meaning cheaper bids. But this process does take time and we need to gather data first by bidding competitively.
• To navigate expensive bid prices, we can decrease your schedule at the end of the 30 days to only focus on your high-traffic days. Let me know what you think.
• To navigate expensive bid prices, I can bid just above "organic results" instead of below "top of page price." You will still be above the map pack, but it might cost impressions and data. Let me know what you think.

 

Why do we need a landing page and why can't I use my homepage?

• Relevancy is key. The more relevant your page is to your ad, the higher quality score you get, and the more Google recognizes your ads as an asset. Google shows your ads more if they trust you. And Google wants to make sure they're showing the most relevant content for their searchers. So, if someone searches for "air duct cleaning," and they land on your homepage, which is talking about all your services instead of just air duct cleaning, they're more likely to click off. But if they land on a personalized landing page just for air duct cleaning, there's a higher chance for conversion.